Wednesday, June 15, 2016

Boosting Local SEO for Lawyers in 2016 and Beyond

local SEO for lawyers

Local SEO is crucial for your law firm, especially if your potential clients are usually in a specifically geographic area.

The easiest way to boost your Local SEO is by claiming and verifying your business citations.

While Google My Business and Bing Places are the two most obvious places to start, there are hundreds of business citations available. Obviously, some will be more authoritative than others.

If you're looking for a comprehensive list of local citations to start claiming and verifying, look no further. Below you'll find a list of 35 highly trusted local business citations that every law firm should be in:
  1. Yahoo! Local
  2. White Pages
  3. Where To 
  4. Brownbook
  5. Biz Rating
  6. Big Wig Biz
  7. N49 
  8. Yellow Pages
  9. Yelp
  10. Super Pages
  11. Go Local 247
  12. Yellow Moxie
  13. 2 Find Local 
  14. Cylex 
  15. Merchant Circle 
  16. City Squares 
  17. Tupalo 
  18. EZ Local 
  19. YaSabe
  20. eLocal
  21. Local.com
  22. Show Me Local 
  23. Get Fave 
  24. Four Square 
  25. Hot Frog 
  26. City Search 
  27. Manta 
  28. Angie's List 
  29. Topix 
  30. Map Quest
  31. CityFos
  32. Chamber of Commerce
  33. Kudzu
  34. Locality
  35. Top Rated Local
 If you're a bit overwhelmed don't worry. That's why we provided links to our personal citations so you can see what they ought to look like.

Make sure to have someone at your firm (probably an intern or marketing trainee) claim all 35 of these local citations for you.

Remember, claiming and verifying these citations is just the beginning. You're going to need to choose approximately 3-5 of the best ones and try to get positive reviews from prior or current clients.

Think about it, having 10, glowing 5 star reviews on Yelp, Yellow Pages, and Yahoo! Local will go a lot further (from an SEO perspective) than having 2 reviews on each of the 30 listings enumerated in this post.

Ultimately, if you claim and verify your listings, fill each out fully and consistently, and receive a lot of glowing reviews on 3-5 of the most popular listings, you'll see your local search rank skyrocket.

Here’s to improving your law firm's local SEO and getting more clients!

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